Czech Journal of Tourism

02 / 2019 / Volume 8

ISSN 1805-3580  (Print)  /  MK ČR E 20679

ISSN 1805-9767 (Online)

Published: December 2020

Big Data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

Filip Emmer, Andrea Holešinská

Section / Pages

Articles - Review paper / 85-102

Abstract

The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring... more

The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.

Keywords

tourism, big data, mobility behaviour, destination management

Citation

Emmer, F., & Holešinská, A. (2020). Big Data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management. Czech Journal of Tourism, 8(2), 85–102. DOI: 10.2478/cjot-2019–0006.

Exploring Relations between Heritage Interpretation, Visitors Learning Experience and Tourist Satisfaction

Alberto Moreno-Melgarejo, Luis Javier García-Valenzuela, Ivan Hilliard, Antonio Jesús Pinto-Tortosa

Section / Pages

Articles - Review paper / 103-118

Abstract

The main objective of the heritage interpretation is communication and dissemination of scientific knowledge generated around a certain site. Therefore, this... more

The main objective of the heritage interpretation is communication and dissemination of scientific knowledge generated around a certain site. Therefore, this article aims to demonstrate that the use of an adequate interpretation methodology contributes to improving a mere aesthetic experience through greater learning outcomes, more intense emotional binding, higher awareness of the heritage conservation and overall satisfaction with the visit. Thus, the heritage interpretation has become a critical tool for creating competitive cultural or nature-based tourism services and products providing hosting destinations with attractive tourism offers. The methods of this study include a literature review, which summarises the findings of different research projects assessing the relationship between the aforementioned variables. The main conclusions drawn from this review are that there exist adequate methodologies for the heritage interpretation, which contribute to improve learning outcomes, improved tourist satisfaction and emotional experiences during the visit.

Keywords

heritage interpretation, visitors learning experience, tourist satisfaction, methods of interpretation

Citation

Moreno-Melgarejo, A., García-Valenzuela, L. J., Hilliard, I., & Pinto-Tortosa, A. J. (2020). Exploring Relations between Heritage Interpretation, Visitors Learning Experience and Tourist Satisfaction. Czech Journal of Tourism, 8(2), 103–118. DOI: 10.2478/cjot-2019–0007.

Potentials of Agrotourism on Social and Economic Development of the Selected Agricultural Farms and Adjoining Communities in South-Western Nigeria

Sunday Oladipo Oladeji, Olukayode Temitope Ariyo, Opeyemi Iyinoluwa Alabi

Section / Pages

Articles - Research paper / 119-142

Abstract

Agrotourism industry has contributed immensely to economy of many developing nations, especially in Asia and Sub-Saharan Africa. This forms a basis for these... more

Agrotourism industry has contributed immensely to economy of many developing nations, especially in Asia and Sub-Saharan Africa. This forms a basis for these research findings aimed at assessing the potential of agrotourism in Obasanjo Farm and Oakfield farm for improving the livelihood of immediate communities. This study employed a multiple research instrument while theoretical and specific practical approaches were used in the identification and classification of the potential agrotourism activities using a thematic qualitative, descriptive quantitative and SWOT analysis. The results show that 71% of the respondents have basic knowledge of agrotourism. The Likert scale shows that the respondents completely agreed (4.52) that agrotourism is beneficial to people and equally agreed (4.56) on the need to develop it. Recommendations are drawn from the SWOT analysis on the need for farm management to strengthen available opportunities through incorporating agrotourism activities with other farming activities, while addressing the environmental threats and organisational weaknesses.

Keywords

agrotourism, farming, rural communities, livelihood, opportunities

Citation

Oladeji, S. O., Ariyo, O. T., & Alabi, O. I. (2020). Potentials of Agrotourism on Social and Economic Development of Selected Agricultural Farms and Adjoining Communities in South-Western Nigeria. Czech Journal of Tourism, 8(2), 119–142. DOI: 10.2478/cjot-2019–0008.

From the Orchard to the Full Bottle: One of the Geostories of the Nature & Geopark Styrian Eisenwurzen

Oliver Gulas, Eva Maria Vorwagner, Martina Pásková

Section / Pages

Notes - Research notes / 143-155

Abstract

A geopark mission does not consists just of presenting and interpreting the geological phenomena and processes, but it also includes conservation and... more

A geopark mission does not consists just of presenting and interpreting the geological phenomena and processes, but it also includes conservation and sustainable use of the natural resources as well as understanding and supporting the local people and their culture. For sure, the geology of the area determinates the local flora and fauna as well as the local life style. On different examples, this case study presents how the Nature and Geopark Styrian Eisenwurzen is involving local people to protect the local geoheritage and natural resources as well as to raise its visibility and touristic attraction. It shows that the traditional local production can contribute both to the landscape conservation and geoheritage interpretation, and that the application of participatory management and ABC interpretive concept can affect all that in a synergic way.

Keywords

geopark, geotourism, geoheritage, protected area, nature park, orchard, Eisenwurzen

Citation

Gulas, O., Vorwagner, E. M., & Pásková, M. (2020). From the Orchard to the Full Bottle: One of the Geostories of the Nature & Geopark Styrian Eisenwurzen. Czech Journal of Tourism, 8(2), 143–155. DOI: 10.2478/cjot-2019–0009.

Pilgrims’ Motivation for Travelling to the Iasi Feast

Maria Tatarusanu, Valentin Niță, Iațu Corneliu, Gina-Ionela Butnaru, Elena Ciortescu

Section / Pages

Notes - Research notes / 157-175

Abstract

Either due to religious and spiritual motivations or to personal ones, religious pilgrimages have become increasingly popular during the last decades. The... more

Either due to religious and spiritual motivations or to personal ones, religious pilgrimages have become increasingly popular during the last decades. The article proposes a study concerning the motivations of pilgrims who travel to Iasi every year in October to attend a religious event organized in the city. The main goal of this paper is to present the results of the research concerning the main travel motivations of pilgrims. The issue is whether their socio-demographic profile influences their travel motivations and the extent to which pilgrims’ satisfaction is determined by the travel motivations they declare. This is quantitative research which uses a questionnaire survey, based on the data provided by 441 respondents. The results are important for the scholars in religious tourism and for destination managers who use this kind of data to improve their planning and organisational activities of such events.

Keywords

pilgrim, pilgrim’s motivation, religious tourism, socio-demographic profile, satisfaction, Iasi Feast

Citation

Tatarusanu, M., Niță, V., Corneliu, I., Butnaru, G.-I., & Ciortescu, E. (2020). Pilgrims’ Motivation for Travelling to the Iasi Feast. Czech Journal of Tourism, 8(2), 157–175. DOI: 10.2478/cjot-2019–0010.